Brand and website to inspire and empower girls to explore STEM careers

About the Client

Love Tech is a registered charity and initiative run by local female business leaders and technologists on the Isle of Man. Their aim is to encourage women and girls to explore opportunities in STEM through events, workshops and mentorship.

Project Brief

In 2019 we pitched to extend the Love Tech branding and enhance their WordPress website. While existing resources were in place, we identified the opportunity to enhance their presence to better promote the core values of “empowerment” and “inspiration.”

The Result

An extensive creative phase produced four Love Tech characters, to represent confidence and diversity within each STEM industry sector. Their styles carried through to the website redesign, featuring new videos, blog and merch. The brand is widely recognised by commercial, education and non-profit organisations across the Isle of Man.